Cultural Markets

New York Life and the Pasadena General Office have always been committed to serving our richly diverse community. We are proud that our office is comprised of so many diverse nationalities and it is this heritage that make us who we are. Click on any link below to learn more.


african-american-market
Asian-indian marketAsian-indian market
Chinese MarketChinese Market

Lation Marketlatino Market
Korean MarketKorean Market
vietnamese marketvietnamese Market

women market
LGBT market

African American Market

Today, as more and more African Americans are building wealth – creating assets to benefit their families, religious and social communities, businesses, educational institutions, and future generations — they are seeking knowledgeable professionals who can help them make sound financial decisions. New York Life agents in your community know how to provide personal solutions that benefit current and future generations – helping you to build, protect and preserve your assets.

Asian-Indian Market

The South Asian community, comprised of people from India, Pakistan, Bangladesh, Sri Lanka, Nepal and Afghanistan, in the United States continues to grow and prosper. Even in the midst of uncertain economic times, your commitment to protecting family, building businesses, educating children, and caring for elder family members are enduring values. Through our agents, products, and services, we are equally committed to helping you protect what matters most through life insurance, as well as helping you develop a solid retirement strategy that can provide for your retirement.

LGBT Market

Getting married, sending a child off to college, achieving financial independence, becoming an entrepreneur, helping your community thrive, leaving a legacy for future generations—these are only a few of the many dreams we aspire to. Whether your dreams are simple or ambitious, at New York Life we understand that everyone has them. New York Life is a proud supporter of the LGBT community and extend our continued support to educate, empower, and protect all communities.

Womens Market

Mother, partner, wife, career woman, business owner, caregiver, coach, breadwinner, chief financial officer for your family…and we’re just scratching the surface. The number and variety of roles women play today is astounding. So is the speed at which you’ve got to switch from one role to another and back again, without breaking a sweat, missing a deadline, or being late for a soccer game. No matter the role, you know you want to plan for a better tomorrow for yourself and your family.

Korean Market

According to the 2010 Census, more than 1.7 million people identify themselves as Korean, ranking Korean Americans the fifth largest group among Asian Americans. At New York Life Pasadena, we know that you work hard to achieve your goals, take care of your family, and ensure that everything good is still present in their lives and those of future generations. We are committed to you and your welfare, and we have a long history of helping families, businessmen, professionals, and anyone interested in protecting their economic future to create simple strategies to meet their commitments and fulfill their dreams.

Chinese Market

The Chinese community is one of the largest and longest established segments of the Asian presence in the United States, accounting for approximately 23% of Asian Americans in the United States, according to the 2010 U.S. Census Data. At New York Life Pasadena, we know that you work hard to achieve your goals, take care of your family, and ensure that everything good is still present in their lives and those of future generations. We are committed to you and your welfare, and we have a long history of helping families, businessmen, professionals, and anyone interested in protecting their economic future to create simple strategies to meet their commitments and fulfill their dreams.

Vietnamese Market

In the past 10 years, the Vietnamese population has grown significantly. It is the fastest growing cultural group within the East and South East Asian Markets. At New York Life Pasadena, we know that you work hard to achieve your goals, take care of your family, and ensure that everything good is still present in their lives and those of future generations. We are committed to you and your welfare, and we have a long history of helping families, businessmen, professionals, and anyone interested in protecting their economic future to create simple strategies to meet their commitments and fulfill their dreams.

Latino Market


The Hispanic population in the U.S. exceeds 50 million and is projected to reach over 100 million by 2030, and a third of the US population by 2050, according to the 2010 U.S. Census. At New York Life Pasadena, we know that you work hard to achieve your goals, take care of your family, and ensure that everything good is still present in their lives and those of future generations. We are committed to you and your welfare, and we have a long history of helping families, businessmen, professionals, and anyone interested in protecting their economic future to create simple strategies to meet their commitments and fulfill their dreams.